smartphoto group

smartphoto group
Smartphoto group, the innovative e-commerce group, is active under the brand name smartphotoTM in 12 European countries in B2C e-commerce offering affordable, high quality personalised products such as gifts, cards, photo books, photo calendars, prints and wall decoration, with 2 production sites in Wetteren (B) and local teams for customer service and marketing in Wetteren (B), Ardooie (B), Hengelo (NL), Pratteln (CH) and Malmö (SE).
Business Partner
Stef De corte
Entry
2016
Point of contact
Nathalie Van Den Haute
Investment Principal

What do we do?

Through naYan, the group is one of the market leaders in e-commerce distribution in Europe by offering a unique ‘E-commerce as a Service’ (EaaS) for international brands looking for growth, and the sale to companies of personalised gift packages with chocolate, alcohol, fruit or flowers through websites such as Gift.be and GiftsforEurope.com. Nayan, mainly active in B2B e-commerce, is located in Ardooie (B).

“Life is not measured by the number of breaths you take, but by the moments that take your breath away. That is why we want to help our customers to create, enjoy and share moments that matter. Together we can create a better world, smile by smile.”
Stef De corte, CEO – smartphoto group

Smartphoto group’s dream

At smartphoto, our motto is ‘smart.simple.smile’. Day after day, we try to find smart ways to help you get the most out of the many special moments in life. We also make it simple for everyone to enjoy their pictures by making sure that designing a product on our website is as simple as possible. And we are only satisfied when we have brought a smile to your face as you rediscover your pictures, personal texts or quotes. Through our ‘smile by smile’ approach, we encourage everyone to bring a smile to all faces.

At naYan, we use our knowledge and experience to generate data-driven, sustainable and profitable growth for the brands with whom we work. In an increasingly complex world, our business model is refreshingly simple: we only grow when you grow.

The complementary combination of naYan’s knowledge of the B2B  gifts market, its customer focus and e-commerce know-how, with smartphoto groups knowledge of B2C consumers, technology, marketing and production of personalised products, allowed smartphoto group to be taken to a new level, continuing to grow as a leading company for personalised products in Europe.